Eora

Eora is a project born to bring peace to the world through an educational format. We took this spiritual approach to develop a typography that could contain the brand's essence, rooted to the ground and volatile at the same time.

It’s target audience is people concerned for the world around them and sensitive to it. For that reason, we proposed an art direction that is full of references to this spiritual approach. Inspired by the joyful spirit and wistful, hazy aesthetic we designed every touchpoint of Eora with a soft voice, playing with the warmth, empathy, and sense of nostalgia that this imaginary awakens in Eora's audience.

“We are an alive net building a culture of peace in a deeply way, collaborative and creative.”


Inés Díaz, Founder

The color palette is vibrant but also connected to ground and natural colors. The textures are based on landscape pictures but are edited to create an abstract gradient.

Scope: Creative & Art Direction, Graphic Design