We are a forward-thinking studio, a community of creative minds that connect across a whole spectrum of imaginaries providing innovative brand services.
We are in the era of the curator, seeing millions of images, but we lack context. That's why we like to work in a holistic way, imbuing them with significance and narrative.
We harness the motive force of creativity across different disciplines to drive groundbreaking innovation.
We create complete brand experiences that allow us to implement innovation across all fields.
We have developed various workshops in collaboration with brands such as Camper, Kaleos, or Lottusse, in partnership with design schools like EINA or Istituto Europeo di Design. These workshops aim to create spaces for experimentation and inquiry within the industry, addressing social and environmental challenges through innovative ideas.
At Eina Art and Design School, we edit a magazine with the will to share knowledge through conversations about art and design with students and professionals, allowing ideas to come alive.
For more than ten years our academic activities have centered on branding, in addition to leading a Master in Graphic Design and Postgraduate studies in Fashion Accesories in the Istituto Europeo di Design. Influencing design by inspiring and nurturing young designers.
Diego Valdés
CEO & Founder
"After 10 years we decided to rebrand the visual identity of the company. From day one Irene understood and captured the essence of SBI, the process of defining the logo, brand colors and design elements went amazingly smooth as the material Irene developed in between our meetings always matched what we were looking for.
With her help, the company's visual identity now goes exactly in line with our business."
Adriana Rodríguez
Head of Creative Recruiting
"What I like the most when I work with Irene is that together we create an atmosphere where we both can provide ideas through fluid communication and mutual trust.
Shoulder to shoulder we’ve built teams of diverse profiles and disciplines, thanks to her work in different Design schools, that keeps her in touch with new talents. She is always exploring new realities through her constant self-initiated research."
Bárbara Vidal
Fashion Photographer
"Irene combines her background in graphic design and art direction with her love for fashion to provide a unique experience through her artistic language.
After collaborating in different projects together, I can say she stands out for being able to manage digital and print designs across several industries.
Working with her is always a pleasure, effective communication and skills for creating a good workteam environment"
Luisa Sánchez
Founder
"After comparing different agencies and professionals in the field we have ultimately chosen Irene due to her exceptional creativity, proven track record and client satisfaction. From the first project, she read the room perfectly and was able to present a moodboard with the look-and-feel we were after. From there, we have been collaborating in different projects and always getting the best results.
Irene is not only extremely professional and a guru in the design and branding sector, but also a pleasure to work with."
Daiana Cereghetti
Founder
"There are two characteristics that stand out the most from Irene: creativity and care for details. Irene can approach everyday tasks from a different direction and with a new perspective.
Her way of designing is based on curiosity and sensations, experimenting with materials and process, and always searching for the most accurate finishings."
We are a forward-thinking studio, a community of creative minds that connect across a whole spectrum of imaginaries providing innovative brand services.
We are in the era of the curator, seeing millions of images, but we lack context. That's why we like to work in a holistic way, imbuing them with significance and narrative.
We harness the motive force of creativity across different disciplines to drive groundbreaking innovation.
We create complete brand experiences that allow us to implement innovation across all fields.
We have developed various workshops in collaboration with brands such as Camper, Kaleos, or Lottusse, in partnership with design schools like EINA or Istituto Europeo di Design. These workshops aim to create spaces for experimentation and inquiry within the industry, addressing social and environmental challenges through innovative ideas.
At Eina Art and Design School, we edit a magazine with the will to share knowledge through conversations about art and design with students and professionals, allowing ideas to come alive.
For more than ten years our academic activities have centered on branding, in addition to leading a Master in Graphic Design and Postgraduate studies in Fashion Accesories in the Istituto Europeo di Design. Influencing design by inspiring and nurturing young designers.
Diego Valdés
CEO & Founder
“After 10 years we decided to rebrand the visual identity of the company. From day one Irene understood and captured the essence of SBI, the process of defining the logo, brand colors and design elements went amazingly smooth as the material Irene developed in between our meetings always matched what we were looking for.
With her help, the company's visual identity now goes exactly in line with our business.”
Adriana Rodríguez
Head of Creative Recruiting
“What I like the most when I work with Irene is that together we create an atmosphere where we both can provide ideas through fluid communication and mutual trust.
Shoulder to shoulder we’ve built teams of diverse profiles and disciplines, thanks to her work in different Design schools, that keeps her in touch with new talents. She is always exploring new realities through her constant self-initiated research.”
Bárbara Vidal
Fashion Photographer
“Irene combines her background in graphic design and art direction with her love for fashion to provide a unique experience through her artistic language.
After collaborating in different projects together, I can say she stands out for being able to manage digital and print designs across several industries.
Working with her is always a pleasure, effective communication and skills for creating a good workteam environment.”
Luisa Sánchez
Founder
“After comparing different agencies and professionals in the field we have ultimately chosen Irene due to her exceptional creativity, proven track record and client satisfaction. From the first project, she read the room perfectly and was able to present a moodboard with the look-and-feel we were after. From there, we have been collaborating in different projects and always getting the best results.
Irene is not only extremely professional and a guru in the design and branding sector, but also a pleasure to work with.”
Daiana Cereghetti
Founder
“There are two characteristics that stand out the most from Irene: creativity and care for details. Irene can approach everyday tasks from a different direction and with a new perspective.
Her way of designing is based on curiosity and sensations, experimenting with materials and process, and always searching for the most accurate finishings.”
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@2024 Irene Sierra
