Cazalla de la Sierra

Ceramic artist Luisa Sánchez had maintained a studio practice for over thirty years. While her work was refined to professional quality, she had never taken the leap to turn what she considered to be her part-time hobby into a business.

The goal of this project is to create a brand that feels both ancient and modern, delivering a timeless feel, and the simplicity reflected by Luisa’s minimal aesthetic. At the same time, it catches and translates through photography the tradition and knowledge of the artisans located in the south of Spain.

The style guide created is a continuation of the sober imaginary, incorporating organic colors, textures, and shapes that match the brand’s handcrafted appeal and the surroundings of its atelier in Cazalla de la Sierra, Seville.

Scope: Creative & Art Direction, Branding, Editorial & Web Design
Photographed by Alba Rodríguez