Luisa Sánchez

Ceramic artist Luisa Sánchez had maintained a studio practice for over thirty years. While her work was refined to professional quality, she had never taken the leap to turn what she considered to be her part-time hobby into a business.

“From the begining we felt that the style guide created is a continuation of the sober imaginary we had on mind when crafting the ceramics, incorporating organic colors, textures, and shapes that matche the brand’s handcrafted appeal and the surroundings of our atelier in Cazalla de la Sierra, Seville.”


Luisa Sánchez, Founder

The goal of this project is to create a brand that feels both ancient and modern, delivering a timeless feel, and the simplicity reflected by Luisa’s minimal aesthetic. At the same time, it catches and translates through photography the tradition and knowledge of the artisans located in the south of Spain.

Scope: Creative & Art Direction, Branding, Editorial & Web Design
Photographed by Alba Rodríguez