The graphic part also needs to be consistent with the principles of sustainability, based on local production, and be able to position the brand and differentiate it to make it stand against its competitors. To achieve that we created an imaginary based on sensitivity and honesty with the background of the Mediterranean fishermen's real-life context.

“Irene combines her background in graphic design and art direction with her love for fashion to provide a unique experience through her artistic language.”


Bárbara Vidal, Fashion Photographer

The graphic part also needs to be consistent with the principles of sustainability, based on local production, and be able to position the brand and differentiate it to make it stand against its competitors. To achieve that we created an imaginary based on sensitivity and honesty with the background of the Mediterranean fishermen's real-life context.

“Irene combines her background in graphic design and art direction with her love for fashion to provide a unique experience through her artistic language.”


Bárbara Vidal, Fashion Photographer